The Tribune Company is for Sale
November 20, 2006
Just some rumbling about the economics of baseball
Reports are that the Cubs signed Alfonso Soriano to an outrageous contract: $136 million for eight years, or $17 million a year. The dollars are amazing, but the it’s the length of this contract that astounds me. Soriano will be 38 when his contract is up, and the years from 33 years old through 38 years old will represent enormous risk for the Tribune Company, or more likely someone else.
The Cubs are indeed owned by the Tribune Company, which is up for sale. The latest I’ve heard is that observers are unsure if the Tribune Company will split up its businesses or sell them altogether, but the Trib, and the Cubs, are most definitely for sale.
This may be the most amazing thing of all. A company on the block is committing itself to long-term contracts on a riotous scale. I’ve been involved in several mergers and acquisitions, and I’m struck by two things:
- Companies don’t commit themselves to long-term contracts when they are up for sale. They assume buyers don’t want to take on long-term risk.
- If they do sign long-term commitments, they usually have an accepted bid and are going through due diligence with a buyer, in which case they touch base with the buyer before making the commitment.
Which leads me to believe one of two things is happening here:
- The Tribune Company has a strong prospective buyer for the Cubs, or...
- The Cubs are worth more with Alfonso Soriano and Aramis Ramirez under long-term contracts than with cash in the balance sheet.
In the end, I believe the Tribune Company thinks that signing Soriano and Ramirez will increase the value of the Cubs (and the Tribune Company). Otherwise, you wouldn’t see these deals happening on the North Side. As outrageous as they seem, these contracts may actually be good for business. And if that’s true, it puts these outrageous free agent salaries in an entirely different perspective.
UPDATE: Maury Brown has an article covering this precise topic in today’s Baseball Prospectus. Maury essentially thinks that the Trib just doesn’t care as much about saving money as they used to, since they won’t own the Cubs in the future. I think he’s misreading the situation. My guess is that the value of the Cubs is probably uppermost in the minds of Trib executives.
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