Japanese Baseball has marketing woes too
March 02, 2005
Here’s an article from the Christian Science Monitor that talks about the marketing woes hitting baseball in Japan, and some of the steps professional baseball is taking to address them.
For the first time since 1954, a new team is entering the Japanese league, and the new owner is talking about letting fans vote over the Internet to take out a pitcher, or click on a screen to catch views from the dugout or locker room (!).
It does sound like Japanese baseball could use an infusion of marketing savvy, particularly with recent bribery and attendance padding scandals, as well as the migration of key stars to the US.
Does this sound familiar? “Young people are leaving baseball because the actual games played at stadiums have lost excitement,” he says. “The tempo of games somehow needs to be sped up.”
Sounds like the USA and Japanese leagues have more in common than I thought.
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